2020 – now
UX Designer
Developers House
- Conducting UX research for persona definition and customer journey mapping.
- Designing high- and low fidelity wireframes for software applications.
- Hosting UX workshops to promote usability growth.
- Setting up and maintaining Figma Design Systems.
- Consulting and designing websites and brand identities for clients.
View my recent Developers House project for Stichting Cito.
2017 – 2020
Rich Media Designer
Sunweb Group
- Designed and implemented programmatic display advertising campaigns.
- Spearheaded the unification of brand identity across media platforms and customer journey.
- Implemented optimization testing of creatives through user research and A/B testing.
- Mentored the marketing teams through education and workshops.
- Created cloud-based asset library for better categorization of image and video content.
- Presented solutions to marketing management, who adopted them into the daily workflow.
Read the case study of my work at Sunweb.
2015 – 2017
UX Designer & Online marketeer
PanArt communicatie en mediadesign
- Designed and implemented custom WordPress themes for client websites.
- Held UX and SEO workshops to help customers optimize their online presence.
- Created e-mail templates for high velocity marketing campaigns.
View the Panart case study for A. Barendregt.